Hi there!
I'm Matt, a marketing professional with a passion for brand strategy and data.
I bring a wealth of experience in driving growth and engagement to small and large businesses, marked by substantial achievements in revenue generation and strategic campaign management.
Digital & Traditional Marketing
I'm an omnichannel marketer, experienced in managing projects in paid and earned media, such as:
Email Marketing
PPC, Search, Social Media, OTT
Content Marketing
Broadcast, Out of Home, Print, Direct Mail
Areas of Expertise
Brand strategy
Creative direction
Product marketing
Data analysis
Campaign management
Marketing optimization
My most recent tenure is in the Plumbing, HVAC, and Construction space managing the marketing department for commercial and residential categories. Currently, I'm most enjoying building the marketing infrastructure and sales enablement for a new commercial territory.
I have a wide range of experience with a passion for strategy. I have worked at the freelance, agency, and in-house level for large and small B2C and B2B brands, helping to develop and optimize marketing efforts. I have successfully managed marketing teams, and multimillion dollar budgets and maximized ROI across multiple channels.